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The effect of the (2011) requirements of the ASA is that no claims can be made, even in the form of testimonials, for the efficacy of acupuncture [or homoeopathy or other forms of alternative medicine] except in the case of a few conditions (which, incidentally, we'd never have thought were particularly outstanding examples of the efficacy of acupuncture, there being in our experience far better examples, although not supported by the 'robust' scientific evidence apparently required by the Advertising Standards Authority ... Editor) such as:
This list is quite different to that of WHO - the World Health Organisation, and indeed, that of the (British) National Institute for Clinical Excellence which was set up to provide guidance on effective treatments, including medicines and medical or surgical procedures.
As an example of this disparity, consider back pain,
for which NICE lists acupuncture as being an option for treatment, but
for which the necessary criteria for CAP/ASA have so far not been
achieved. (Correction! As of 2014, the Advertising Standards Authority apparently now grudgingly accepts that acupuncture may help in cases of low back-pain.)
Also, who knows where they got their information from! Although I have treated dental pain, successfully, I see very few cases of dental pain! (If I have dental pain, I see a dentist as my first stop.) Very few people rush off to see their acupuncturist for dental pain.
But nausea and vomiting? Certainly, I've often treated it.
3000 years of Chinese being stressed, and at last, here's a book showing how all that experience can help you!
By the author of this website, it explains in simple English how to use stress to improve and enhance your life.
NB You can also order 'Qi Stagnation - Signs of Stress' from your bookseller.
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