What about me and my site? How did I build this website? And why?
If you're just interested in Chinese medicine and how it explains life and health, this page probably won't interest you!
But if you think you might one day want to make a business out of an interest, do please read on.
Not that the 'business' side of it was of much interest to me originally. I just wanted to be able to send patients to pages that explained what I was trying to do. (For more about me, click here.)
The site grew bit by bit, and then, following suggestions in the site-building course, I improved on the basic plan.
My site's viewer numbers shot up - coming from all round the world, unlike my patients who mostly come from the UK.
I started getting requests for advice and treatment, from the USA, from the Middle East, from Thailand, the Philippines and, well, everywhere. I had to build pages to enable people to book telephone and Skype sessions with me.
So from being just an information resource my site grew into a marketing site, even though I didn't really need more patients.
Then, because some pages attracted huge numbers of visitors, I wrote books on the topics in question, giving far more information, but still trying to keep the style easy to read, chatty and a bit discursive.
I self-published the books and sold them via Amazon and Lightning Source, marketing them just through my site and Amazon.
Later, I looked into getting the books published by well-known publishers. They were very interested but when I read their contracts I realised that I was earning more by self-publishing than I probably would by going the 'respectable and traditional' way.
So I beefed up the marketing side of my site with a view to publishing more of the books. After all, the beauty of publishing something on the web is that sales can be made any time of day or night: you just come down in the morning and see how many sales you've made overnight! It's a good feeling! Especially when readers mostly like your books and your site.
Writing this in January 2016 I've hardly begun to follow the suggestions for increasing the number of readers and the income from the site. Why? because I still have a huge number of pages to write on explaining Chinese medicine in English - always the first purpose of the site. If it then earns money even better. That means my wife and I can go on holidays we might not otherwise have been able to afford.
So interest has grown to the point where this site is easily in the top 1% of sites on the internet in terms of viewers and visits.
And that was what SBI promised it would be - even though I didn't intend to build a business!
So, if you DO want to build a business, you'd go about it a different way than I did. You'd do what SBI tells you, for a start. (Did you know, their course is apparently taught in at least 30 universities?)
And they are cheap. You may think, when you can build a site with WordPress (for example) for almost nothing, why pay?
But do you know what you are getting? The SBI price covers
Click on the link below to find out more!
Serious? Sure. I would think nearly everyone who builds a site with them eventually becomes an entrepreneur! But if you wonder about whether this would suit you, click on the video below:
Or, watch Jill and her dreams:
Or, discover what kind of entrepreneur you might be:
In that case, you need to watch this video!
Any site designer takes one look at my site and suggests improving it! And of course I shall, but there's always one more thing to do, and design is never the priority.
Besides, the current design doesn't seem to put off people from visiting and reading my pages.
But I shall make changes in due course. With SBI you can use their templates (for one, two or three columns) or go completely your own way and simply upload your own designs to their server for hosting.
And you can mix the two as much as you like.
If you haven't noticed, I'm keen on SBI. It was started by a Canadian doctor, when he couldn't find what he needed. He's personally involved in SBI's development on a daily basis: not someone who set it up, sold it to a hedge fund and then retired!
He's enlisted people from all round the world to write for him, so you get a huge resource of friendly advice.
SBI members live and work all round the world. This is available to just about everybody!
Why? Because SBI helps you choose something you know about and then shows you what the market is for your interest.
When you finally decide what to write about, they'll show you how to design pages that please the search engines ('Analyze It!' suggests improvements before you actually go 'live' with your words).
And they show you how to write excellent, readable pages.
Click here to sign up! Don't worry, they've got a 90 day guarantee so in effect you can turn joining into a risk-free trial!
Alternatively, ring him on 07950 012501 or freephone (only free to telephone within the UK) 0800 298 7015.
Please note! The Kindle editions are less easy to read! Although the paper editions cost more, they are much easier to read and to refer back and forth to the contents and index.
Here are some of the books Jonathan has written:
Still only one comment, though personally I think this is my best book so far.
Published 1986 and, amazingly, still selling. Was apparently used back then by at least one acupuncture college to help students understand Chinese medicine!
No comments yet: just published. (Despite the lurid cover, it explains the five main types of phlegm and what works best for each type. I hope it's easy to read and will be much more useful than all the websites on the subject.)
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